Privacy policy

FIVE LUXX is a brand owned and operated by Luxx Commerce ApS. Luxx Commerce ApS operates fiveluxx.com and provides the website, webshop, products, features, tools, content, customer communication, and related services connected with FIVE LUXX (the “Services”).

This Privacy Policy explains how we collect, use, disclose, transfer, retain, and protect personal information when you visit, use, make a purchase through, or otherwise communicate with the Services.

For the purposes of applicable data protection laws, including the General Data Protection Regulation where applicable, Luxx Commerce ApS is the data controller responsible for personal information processed through the Services.

If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

Privacy at a Glance

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you or another person. Depending on how you interact with the Services, where you live, and what laws apply, we may collect or process the categories below.

Sources of Personal Information

·         Directly from you when you create an account, place an order, contact us, use the Services, or otherwise provide information to us.

·         Automatically through the Services, including through cookies, pixels, tags, logs, and similar technologies.

·         From service providers who process information on our behalf, such as Shopify, payment providers, fulfilment partners, shipping providers, analytics providers, and customer-support tools.

·         From business partners or other third parties where permitted by law, including marketing partners, advertising platforms, fraud-prevention tools, and social media integrations.

How We Use Personal Information

Lawful Basis for Processing

Where applicable data protection law requires a lawful basis, we rely on one or more of the following bases:

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes described in this Privacy Policy, including:

·         Shopify, vendors, and other service providers who perform services for us, such as IT management, payment processing, analytics, customer support, cloud storage, fulfilment, delivery, and shipping.

·         Business and marketing partners that help us provide marketing services or advertising, where permitted by law and subject to your preferences.

·         Shipping providers, payment providers, customer-support systems, and other operational partners needed to process and deliver your order or provide the Services.

·         Affiliates or related entities within our corporate group, where relevant for business administration or service delivery.

·         Authorities, courts, regulators, or other parties where disclosure is required by law, valid legal process, or necessary to protect rights, safety, and security.

·         Third parties in connection with a business transaction, such as a merger, acquisition, restructuring, sale of assets, or insolvency process.

·         Third parties where you direct us, request us, or otherwise consent to the disclosure.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, secure, and improve the Shopify platform and related services.

Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you live, in order to provide and improve the Services.

We may use Shopify features that incorporate data and information from your interactions with our store, together with interactions with other merchants and with Shopify. In these circumstances, Shopify may be responsible for certain processing activities, including responding to requests relating to Shopify’s own use of personal information for those purposes.

To learn more about how Shopify uses personal information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies and Similar Technologies

We use cookies and similar technologies to operate, secure, improve, personalize, analyze, and market the Services. Further information is available in our Cookie Policy. You may manage cookie preferences through our cookie consent tools where available, and through your browser or device settings.

Targeted Advertising and Marketing Choices

Where permitted by law and subject to your choices, we and our partners may use personal information to provide marketing, advertising, and promotional communications by email, text message, postal mail, or online advertising.

Depending on where you live, you may have the right to object to or opt out of certain targeted advertising, profiling, sale, or sharing of personal information as defined under applicable law. You may exercise available rights by contacting us or using available privacy tools on the Services.

Third-Party Websites and Links

The Services may contain links to websites, platforms, or services operated by third parties. We are not responsible for the privacy, security, accuracy, or content practices of third-party websites or platforms. You should review their privacy policies and terms before providing information to them.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us so we can assess and respond to the request.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention

We use reasonable technical and organizational measures designed to protect personal information. However, no system or transmission method is completely secure, and we cannot guarantee perfect security.

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live and the laws that apply, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances.

To exercise your rights, please contact us at gdpr@fiveluxx.com or through our Contact page. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.

We will not discriminate against you for exercising your privacy rights. Where permitted by law, you may designate an authorized agent to make a request on your behalf. We may require proof of authorization and may ask you to verify your identity directly with us.

Complaints

If you have a complaint about how we process personal information, please contact us first so we can review and respond to your concern. Depending on where you live, you may also have the right to appeal our response or lodge a complaint with your local data protection authority or other competent supervisory authority.

International Transfers

Your personal information may be transferred, stored, or processed outside the country where you live. Where required, we rely on recognized safeguards for international transfers, such as adequacy decisions, Standard Contractual Clauses, or equivalent mechanisms issued by the relevant competent authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, services, legal requirements, or operational needs. The updated version will be made available on this page with the revised update date.

Contact

For privacy questions or to exercise privacy rights, contact: gdpr@fiveluxx.com

For general customer support, contact: support@fiveluxx.com

Contact page: /pages/contact-us

Registered address: Luxx Commerce ApS, Mellemvang 6, 2680 Solrød Strand, Denmark

Legal entity: Luxx Commerce ApS (CVR: DK46116615)

Updated at: 12 JUN 2026